Macarena Estévez

Founder @ Círculo de Ingenio Analítico

WHO I AM:

– An expert and deep enthusiast about data science and the future of data analytics.

– A professional with a remarkable ability to make others to easily understand abstract and complex contents and its positive impact on business results.

CURRENT FOCUS:

– To provide business solutions to some of the largest Advertising Companies in Spain.

– To give our customers professional advice through different analytical methods in order to improve their decision making process and therefore increase profitability on their strategic activities

– To address projects that can be identified and solved with «business intelligence» in almost every sphere of activity, assuming that «any area of the real world can be modeled»

– To communicate CEOs and other top level management positions the considerable positive results that implementing our mathematical models may have on their daily strategic decision making process.

WHAT I HAVE DONE:

– Positioned Conento as the leading Spanish firm specialized in analytical consulting and the application of mathematical models to business strategic decision making.

– Rised and lead an excellent team of 45 professionals from different disciplines and create a unique work environment based on common values such as responsibility, generosity, integrity, service oriented and customized work.

– Increased our international network to 25 countries in 2015.

– Achieved an outstanding level of client satisfaction in 2015. Our average score is 8 out of 10.

– Completed our first assignment for Google and became its MMM partner.

– Gained our 50th client in 2014

WHAT ARE MY TOP EXPERIENCE AREAS:

• Data Science
• Business Intelligence
• Business Data Analytics •
• Predictive Marketing analysis
• Big Data Analysis

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